erworld.tv - entrepreneurial revolution maps for transforming economics above zero sum

Microsummit
Home
Job creation's greatest weekly newslettter
Help list primary agendas of 3000 people summits on job creation
grameenfrance.com - 21st C job creating economy cuts down role of tv ad spot to bit part player
Top 10 - reasons to feel sorry for zuckerberg
Do students know which university principals define #1 purpose as youth income generation ?
Help 3000 people launch league table tracking europe's top job creating banks
Paris, Feb012, reports from world's number 1 capital of youth most productive decade
Why are life's most valuable social services so uneconomically marketed?
mentoring your child in choosing a hero
News from the 3 best global corporate brands for global village world
GrameenEurope.com = Goal 100% Youth Productivity
Economics 10 Greatest Puzzles - #1
Death of Social
Debunk what professions get wrong about ER - starting with where's impact model
Pro-youth economics starts by mapping economics of communities
To save the world, know that USA has never had a great economist
banking - purpose of serving peoples lifetimes with joy of finance
Radical Economic Forum 2012.1
globalshapers - id of pro-youth franchise solutions that change the job-creating world
Europe Economics good news update jan 2012
Entrepreneurial Revolution Hosting
Y1 Community world's most inspiring banks markets & peer knowhow nets
dont let your daughter mix with liars, damned liars, statisticians or big bankers
Impact league tables - who publicises who
Good News Leaks
uk gov
help make atlas of laws on 1 credit 2 savings 3 currency 4 charity
If a youth ER summit could save the world - part 1: ghana?
YouthCredit.net -will 2010s action learn from wall street debacle?
How ER can Brookings be?
How many great American companies will end up like Kodak?
Europes new Economics Diary
Debate: most universities no longer create jobs
Europe's Regeneration - Map of Social Impact Bond Franchises Sought and Found
Sir Ronald Cohen & 50 Leaders Relaunch EU as Entrepreneurial Union Nov 2011 BigSocSummit
The Economist & How to Survey The Future
What happens to any nation that doesnt give youth enough voice?
who's social business lab who
global economy 2.1.15 - why empower youth to mediate secret questions of 1 million times more collab
End Rule By Ratings Agency Before It Ends Your Nation
Help invite 1000 global corporations to benchmark promoting youth, jobs
Celebrating China
help survey yunus top 50 projects for youth's greatest decade
Will 2012 be one of 3 best years of Entrepreneurial Revolution
History of Events of Europes New Economics
The blog that asks ratings agencies and govs the questions they cannot answer
eu innovation summit
Patent Pool News
Who are the most misquoted people on planet?
eagri
When Economists Rule the World - Keynes Bookclub 1
GrameenAfrica- what can hi-trust netizens do for global village africa?
How ER is your Egov
Timewarp 2012-1984-1972
2012sustainability.com cataloguing summits of economics tipping point year
Can Youth Sustain Top 100 Entrepreneurial Revolution Networks
Londoners 7 7 7 Project
education city - reports wanted
SOS from economists who cant model exponentials
league tables of new capitalism movements since 1976
How to report good news @ education's no 1 job creating hub
ERw2 birth of entrepreneur as growth of productive lifetimes
What do pro-youth economists do? ER &
Updating world class brands news on planets most responsible corporations and leaders
Updating triennial survey on why microcredit student clubs
Is Foreign Assistance Possible from Inside the Beltway
Economists' most exciting networks - part 1 to 1861
ERw1 Economics' First Case
Good Hubs Guide
If you go down to NY's kickstarter today ,,
Youth's 64 Trillion Dollar Forbidden Question
The growing nation's non-dividend capital market
Transcript Yunus New Year Address- Goals of 2012
Help add next collaboration ER project to Foundation of Unacknowledged Giant
SMBA - why only youth can make MBA unfashionable
Scottish World Trade Triad 1 : India and Bangladesh
University of Stars
8 millon bangla mothers latest franchise - teaching engish!
Notes on Hidden Persuaders Part 21
Macrae's last wish - linkin www youth and everywhere joyfully celebrating Bangladesh at 40
2012 - Year of 100 Million Job Creation Heroes
in search of an exciting 10 year diary for 3rd graders
???
intangibles Accounting - the whole truth
Evidence that humanity's exciting social revolutions take 7 years to franchise
Yunus Growing with 2 Giants - China, India
2012 Diary for Celebrating Youth & Unacknowledged Giant
How many of 20 greatest innovations of 2010s will result from triad partnering
mindset crises
Are you free to discuss how nations fail in 21st C?
How could we catalogue Nation's 100 BN $ Investment in Next Generation
Judges of most exciting youth1000 job creation competition ever held
Extremely Affordable Ultrasound , and other healthcare
the banks that invested in infant nutrition
Searching Microcredits Best Practices For Productive Arab Spring
BIGPRINT on Microcredit TRUST
Guide to how 12 powers for good can use Yunus and Youth in 2012
202020tv
Does your country have a report on the most important work it needs doing for its children
Help prepare the best news announcement BBC ever makes
10 times more economic healthcare
Goodwill economics - what did world's 2 most joyous and trusted economists do?
2012 diary: in search of leaders of 2010s youths most productive decade
YunusGlasgow Joy of first quarter of millennium of Adam Smith's moral valuation of being economical
League table of 100 leaders of 2010s as Youths Most Productive Decade
selected podcasts @ The Economist on Entrepreneurial Revolution
Exponentials - joyful cases of hi-trust economists and purposeful leaders
Valuing Net Generation
What was your first worldwide peer to peer networking experience?
Clicks we visit most to be inspired
Why not join in publishing genre of new economics
We're all Intrapreneurial Now - commons copyright Foundation Norman Macrae and The Economist 1982
In search of summits that save the net generation
question from london- anyone got conflict resolution games worth playing alongside olympics
DC reviews of membership networks
will first net generation be sustainable or is big brotherdom inevitable
Top 5 Job Creating Franchises of 2011
Can you help branson help youth screw corporate irresponsibility
2012 europe's year of living dangerously- collaborations in great escape from decade of slump
Pro-youth economics- 40 years of Macrae's ER leaders
Certifying Entrepreneurial Revolution - media practice, valuation practice
Best kept secrets of the most productive journalists of job-creating economics
wanted a co-author of how economics rules the world
Paris 2005 - The Greatest Innovation in ER's First 30 years
BigSociety.tv
Are you tired of bad news and trivial pursuits rulling world
From triple whammy to three-in-one solution - basic system dynamics
Jargon Warning ER market maps
exponentials, and other social impact metrics
Most exciting videos on future of banking
Global Grameen invites you to rank your leaders capacity to invest in full youth employment
Nobel Peace winner attends atlanta economic forum - pilot test of process to fly 50 states
are these erworld's and youth's 10 most exciting collaboration entrepreneur projects of 2011?
Cataloguing 20th C org types by sustainability wins and loses
France, Yunus, Youth World Leading ER
1
0
microgov revolutions atlas 2011
microeconomics integrated free markets
Connecting 2 Types of Entrepreneurial Revolutionary
Asia Pacific Century of ER
Can Yunus & Youth stimulate ER across Europe's 2010s
Educational Revolution - Case Call from Journal of New Economics
Value Chain Mapping Networks
MIT greatest job creation networkers in world?
Beyond Professions Rewarding Separation
CP
analysis; how SB networkers connect 10 times more economic systems
Yunus Brand Charter : Youth Ambassador 5000
Mount Sustainability
Spins from the war of definition of FREE MARKET
ER's Greatest Hits
world's greatest maths mistake
10 times more economic -network age general
slumdog millionnaire
Youth Creating Job Centres - Yes We Can Microentrepreur
Opportunity of averting big banking's worldwide slump
25 year search for edu entrepreneurs
Microeconomics & Yes We Can
33 years of surveying ER's 10 green bottles
End Malaria2015 - Obama's Greatest Collaboration Game
2/25 economics ground zero - new york from jan 2008
9/25 Yunus10000 dialogue - listening to youth alumni of end poverty
4/25 - health social business month - primetime december 08
3 Primary E-debate 08 - solar produces thriving carbon negative economies
1 Entrepreneur debate of yunus10000 goodnews 1/25
Future Capitalism - Beyond The Grind of Anallysis by Daily News
desperately seeking oxford union debates
ER's 10 Green Bottles
Centres of Entrepreneurial Revolution est. 1976
ER's Top 10 ways to network
worldentrepreneur.net old
Microsummit
worldeconomist.net old version
changeworld.net -archive

Microcreditsummit has connected the people's world of banking - is it possible to design other microsummit to connect the world around other global market sectors whose responsibility to local communitues compounds sustainability's exponentials up or down.
In 2008 we tracked entrepreneur gatherings- after a while we discovered that these networks both seemed to lack the collaboration flows of microcreditsummit 1 2 and the focus of at least making sure that one global market sector's future trillion dollar impacts were audited for peoples around the world to transparently understand futures
So since August 2008 we have been asking DR Yunus if it is ok for citizens to try out a differenet www approach in the hope that one dfay there will be more microsummits to rank alongside progress for humanity as microcreditsummit

Post August 2008 Citizens Development of Microsummits

MZ Thank you very much for helping me meet Muhammad Yunus in Bali, Indonesia. I was advised to send an email back to you on what we discussed & happily agreed in Bali. Below is my briefly effort to do so.

1. 10,000 DVD: You know that we are going to print 10,000 dvds of the interviews we have done in Dhaka [along with others] to make a global debates among the students on Micro credit, Social Business and Muhammad Yunus. The world is looking forward to seeing the outcomes of the DVDs project.
[We will send the DVD of dhaka video interviews for Muhammad Yunus to see and then with his advice and approvals, we will print the DVDs to send out. In this case, I will work out with you where and when our cameraman can catch him for interviews]
2. Yunus Forum London Meeting: You know all about about our efforts to make happen a meeting in London where Muhamamd Yunus will be a Key Note Speaker and where we hope to make sure that 900 Students and Social Activists and 100 Business men will participate. The most important thing is that Tomorrow Company also has a request to get a schedule with Yunus. So this two meeting will be at the same trip and schedule. Could you please work out the possible dates. In this case, how about any days of 7 April, 2009 to 17 April 2009?  I would love to ensure that the days depend on Dr Yunus' own dairy.
3. Grameen Interns Group: We have proposed Muhamamd Yunus that we would love to make a group of those students who have done Internship with Grameen so that they can be reached with any updates on Muhammad Yunus and Grameen. "It is, Yunus says, a good idea and will be appreciated if you would do". We love to do. So it is an agreed point and we would love to develop gradually. We benignly hope that Grameen Interns Group will be in www.yunusforum.net
4. Dhaka Dialogue: We have proposed that in the next summer, we would love to bring 7 peoples with different projects on Yunus in Dhaka to describe all their works on Yunus. This is also an agreed item. We call it "Dhaka Dialogue". We expect the whole working time of day of Yunus for Dhaka Dialogue. It would be good if any date of the last half of June 2009. Could you please work it out with Yunus dairy and fix it up?
5. Our Aim: We commit to reaching 10,000 peoples [5,000 students out of them] by the end of 2008-2009 academic year with the message of Microcredit, Social Business and Muhammad Yunus. To accomplish this aim, we are commiting to do the above actions. We would love to report Muhammad Yunus about all the actions and achievements behind this aim during 2009 Dhaka Dialogue.
Could you please pass this email to Muhammad Yunus and work out the dates of above programs like London Meetings

Pre Aug 2008

                                                                                                                                                              

2008 World Entrepreneur Connections Guide - mail info @worldcitizen.tv to linkin

All Year, London-www : Yunus 1000 reader Bookclub on Future of Capitalismmore on goals of sponsor grameen.tv

Sampling of 600 world entrepreneneurs (wes08)

publisher UK office sends review copies to alumni of The economist including Baroness Sarah Hogg, Andrew Neil, Emma Duncan (Climate Crisis, Muslim Women, French Africa), John Grimond (Cities)

Fortnightly Newsletter: Future of Capitalism

Yunus: the endless capability of human beings just does not have limits- if human beings can't solve half-developed capitalism and such sustainability priorities as millennial rights list- what good is human being anyway? We are created to solve the problems not to create p-roblems. Conventional wisdom tells us very little; conventional wisdom hides conventional blunders..we have to go & hit the blunders & make the whole circle so much bigger so we can create the world we want to live in

 Brainstorm series on chapter 1: learning from systemic failures of  citizen's historical sustainability movementsIf you are in a passionate peer to peer group of Yunus Social ABCD - ask for free copies of book and LondonWorld connection responsibilities
jan 10/11, London wes08 : World Entrepreneur Summit 600 - more host Rebecca Harding 6 main themes: global entrepreneurs, social entrepreneurship, environment and sustainable entrepreneurship, women’s entrepreneurship, young entrepreneurs, and the internet economy.
 Nairobi 26/27 May: East Africa Summit , hosted by WESPerez Ochieng's SACOMA is the first World Entrepreneur event help in Africa and is aimed at rekindling interest and investment in the Kenyan economy in the wake of the turbulence of the last few months. Kenya has been successful in meeting its Millennium Development Goals, largely through its microbusiness and entrepreneurial sector. But many entrepreneurs have had their livelihoods destroyed recently and this event aims to bring together entrepreneurs, investors, politicians and activists from around the world to kick-start the process of regeneration now that the situation has stabilised. For info, please click  
Feb 15 Yunus Book Tour - RAC roundtable luncheon & day's celebrations with Dr Y  London School Eco Public Lecture, 6-7.30pm book free ticket here : first come first served from Feb7 Professor Yunus will outline his vision for a new business model that combines the power of free markets with the quest for a more human world – and tell the inspiring stories of companies that are doing this work today. This event marks the launch of his new book Creating a World Without Poverty: how social business can transform our lives.  
Yunus1000 Forum, London, Summer 08 COLLABORATION CITY BRANDING

All comes down to what thousands of people believe.  See each other celebrating humanity. Let's communicate around this value declared by Mostofa Zaman :  impossible becomes possible when right action time people place

   
I-Genius Virtual Space: TH , RH , MC LW

 

13th-16th March, Thailand -agenda

 i-genius world summit:

Our ethos is to create: •A place to meet amazing people*•An event where the participants create the energy to make great things happen•An environment where strong friendships are formed and great partnerships are made

issues include: co-creation of  world commission on social entrepreneurship -details (see start at wes08)

 can we help catalogue 30000 social businesses or social actions - my question at  I-G 
Justmeans    
WorldCitizen Guide$1000 bursaries for re-editing mix of open source articles on wishes of world leading collaboration entrepreneurs and  local community action projects

 Celebrating Educational Entrepreneurs:

Free Universities : S.Africa, Bangladesh, W.England

Gandhi's Cross-Cultural wishes: Geeta Gandhi (London), Sunita Gandhi Lucknow & GEMS, and 250,000 alumni of CityMontessori

Inaugural Directory of Citizens Hubs

  
Collaboration Cafe festivals thru year    
Sept, London 85th birthday of founder of Entrepreneurial Revolution leadership cases (published over 40 years at The Economist)    

Year ending: person space for sustainability debates daily at South Bank - more details host Photosynthesis Nets of Solaroof Green in the City

    

Social Capital 2008 (SoCap08)

San Francisco, Oct

Hosted by Good Capital & The University of San Francisco

 

Who: 400+ Leading Social Entrepreneurs and Financiers from Around the World

What: A Conference that Hacks the Code of a New Set of Values within Business and Investment

   

                    

 

         
Entrepreneurs of All Time    

Business Week Has Named Dr. Yunus as One of "The Greatest Entrepreneurs of All Time"

 Prof. Muhammad YunusYunus, the 2006 Nobel Peace Prize winner, founded a banking system 30 years ago to lend small amounts of money to the rural poor in Bangladeshi villages. Most of the low-interest microloans go to women, who use them to start their own profit-making enterprises, mainly in agriculture, crafts, or services.

Grameen Bank now has 2,422 branches, employs more than 20,000 people, and has loaned more than $6 billion since its founding. Borrowers own most of the equity in the bank. The company has been profitable in all but three years since it was founded.
 
Key takeaway: Yunus imagined what would happen if a bank extended credit to those people who would never traditionally receive it. In the process, he created a system that empowered the poor by helping them become entrepreneurs.

Read the Business Week article on : 
The Greatest Entrepreneurs of All Time 

See the Business Week slide show of :
Greatest Entrepreneurs

Read the pdf version:
The Greatest Entrepreneurs of All Time

     
News and Articles Video & Interviews
Photo Album ...Speeches ...Books & Articles ...Interviews
GRAMEEN: About Microcredit ... Grameen Bank ... Grameen Shikkha ... Grameen Shokti ... Grameen Phone ... Grameen Comm. ... Grameen Solutions
 

how do you update where the network around you is leading?
I dont know but I feel microsummit networkers do nmeed to practice what maps help people see the gap between who would be the greatset privolege in teh world to network purpsoefully round, which of your peers agree, and what else is happening around you -such as this in my case

 last Update spring 2008

centre I would like to be led by - yunus, grameen's 9 most revolutioanry  collaboration entrepreenurs, knowledge exchangte with the 100000 people most knowledgeable about social busiemnss mapping ,

most of whom serve one of Bangladeshi's great grassroots networks or who have studied in Dhaka until they have formed a lifetime full of practical connections

Actua local peers

Alan

Mostofa f, dad, dads contacts, book publishers

 

 

 

Modjtaba, Paul, Lingis

Sofia f n, tav f, mitchell, mamading f, lesley f

Rebecca i f, Pilar j f, Kevin j

Geeta, Sunita, Deryn, Livio

Free Uni: david, taddy, 

Solar: anne f n, rick f n, patrick

Robert de sousa f, nick hart williamsf

Enter content here

Enter content here

Enter content here

Enter supporting content here

0.1  Has a continental or worldwide search solutions on job creation that can be replicated across communities been organised before this EU launch of Nov 2011?
While alumni of entrepreneurial economics have always valued job creation searches- we know of no clear evidence that this has been top of mind in the way that continental-wide government has operated since 1984 even though it was scripted by The Economist's Unacknowledged Giant as the number 1 question the first net generation would need to mediate if sustainable futures and humanity's most needed millennium goals are to be served
what's different about nov 2011 is 4 top directorates of the EU have nailed their future reputation to this search  -more

Not youth's economics of the world Not our schools of the worldYouthandYunus.comLeadersandYunus

Muhammad Yunus expresses faith in entrepreneurs at G20 summit

Posted on: November 23, 2011
Category: News

Microfinance Focus, November 4, 2011: Professor Muhammad Yunus was invited to deliver a key note speech during the G20 Young Entrepreneurs Summit held in Nice, France. Professor Yunus addressed an audience of more than 400 entrepreneurs from all G20 countries. In his speech, he shared his personal entrepreneurship experiences, his faith in young entrepreneurs to be the pillars of society and the need to include poor countries in the discussion process in making global decisions.

Professor Yunus being an entrepreneur himself started off creating the Grameen Bank that provides microfinance services to the poor who had little access to financial provisions. From that, he ventured into a wide number of social businesses such as Grameen Nursing College, Grameen Eyecare Hospitals, Grameen Shakti, etc.

He has always considered young entrepreneurs to be the most effective solution for the future. He said “In my opinion, G20 YES is a fabulous initiative, gathering so much energy and momentum from all over the world. Because of their creativity and leadership, provided that they commit to share the value they create, these 400 young entrepreneurs in this room can change the world.”

Professor Yunus is also a member of the Millennium Development Goals (MDGs) Advocacy Group, advising the Secretary General of the United Nations. Hence, he believes that the next generation of youths should be handed over the process of the MDGs as soon as possible. He believes that entrepreneurs will have a key role to play in fulfilling the MDGs, if they are committed to the social value created by their companies, and social business can be part of the solutions.

In his speech, he added that the G20 needed to broaden its scope to deal with the current world crisis. It can no longer remain a political forum with economic agendas. The G20 needs to create a social agenda as well. Professor Yunus proposes that ‘social business’ should be brought to the agenda of G20, as one of the concrete and effective solutions to be considered for immediate implementation so as to guide capitalistic investment towards social value and jobs creation, rather than sheer profit maximization strategies. A social business is a cause-driven business where profits stay within the company for its sustainability.

Lastly, Professor Yunus concluded that the G20 should be expanded into the G25, where poor countries from each continent should be included in the global agenda which they are part of. He added that “Their problems are inter-related with others, and their proposals of solutions should be considered by the most economically advanced countries in making global decisions. A G25 would be a big step toward ensuring that global social issues are raised, and MDGs implementation is fully shared on the global agenda. And finally, because fighting poverty together is the only way to bring long lasting peace in this world.”

Source: http://www.microfinancefocus.com/muhammad-yunus-expresses-faith-entrepreneurs-g20-summit

inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane suite 404, North Bethesda, MD 20852 USA - skype chrismacraedc
 Mapping is a process of discovery. Crucially maps are only as usable as updating correctness of bottom up information. Think of your own use of a map. You look for the "you are here arrow". You want to be directed to somewhere/someone you dont know how to get to; you want your return vist to be safe as well as a value multiplying win-win.
Does anyone remember the simplest findings of einstein and jon von neumann. Einstein proved that to innovate more value you need to go more micro in what you model; von neumann showed that there is more value to be networked by interfacing safe flows across systems instead of ruling over separation of boundaries. There isnt a single global metrics profession that gets these mathematical -and natural - principles right. Unless we change this global markets will cycle through ever greater collapse and more and more communities will lose sustainability. Mapmaking is that critical an idea to what the net genration will achieve in 2010s; but its also one that children from primary age up can action learn. Its simple. Its just that it works the other way round from top-down people's fatal conceit.
It explores how to make the invisible principles and practices of real wealth creation visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that build ‘system integrity’
Trust-flow is the unseen wealth to invest sustainability in. Tranpsarently mapped it develops a goodwill gravity  tyhat invites with roleplayer in a community to multiply goodwill while sustaining their own cashflow.. Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse – probably just as economically and socially important as oil.
The point is, there are specific things you need to do to get trust flowing, just as there are specific things you need to do to get oil flowing. And like oil trust has a dark side. Right now, the world is awash with the carbon emissions which threaten the stability and sustainability of its ecosystems. Right now, the world is also awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be that our ability to tackle the one issue – the threat of environmental catastrophe – depends on our ability to tackle the other issue: how to generate, deepen, extend and sustain trust.>br>But what is the best way of doing this? One thing is for sure. You don’t build and sustain trust via some sentimental exercise of goodwill to all and sundry. There are three very simple principles at the heart of effective trust generation. 
First, trust is generated via win-win relationships. It’s virtually impossible to generate or sustain trust without mutual benefit for those involved. But beneficial outcomes are not enough in themselves. For trust to be built and sustained, both sides need to signal a demonstrable commitment to finding win-win ways forward. Such a  commitment may require real changes to what we say and do. Second, real ‘win-wins’ are hardly ever purely financial or material. You don’t build trust simply by walking away with more cash in your pocket. Trust works at all the dimensions and levels of human exchange. Yes, it’s about financial and material rewards. But it’s also about purpose (what people want to achieve). It’s about politics with a small ‘p’: the use and abuse of power, the crafting and application of rules of fair play. And it’s about emotions: the sometimes overwhelmingly strong emotions, both positive and negative, that are generated when people deal with other peopleWhat’s constitutes a ‘win’ – a sense of real improvement – is therefore highly specific. It depends absolutely on the details of who the parties are, what they are trying to achieve, in what context. Building trus, therefore involves discovering these specifics. Just as oil doesn’t flow out of the ground, get refined and pump its way into motor vehicles automatically and without effort, so identifying and doing what is necessary to get trust flowing requires dedicated, skilled effort. It requires a disciplined, structured process, not a vague sentiment.

3) Third, even if we do steps 1) and 2) there’s still a good chance it won’t succeed. Why? Because it ignores an invisible third factor. In the real world, purely two way bilateral relationships don’t exist. There is always a third party whose interests or outcomes are affected by what the other two parties do but who is not a party to the contract. The environment is a case in point. Producers and consumers may both benefit from buying and selling to each other – but what happens if, in doing so, they destroy the environment they both depend on?

This raises a hugely important question. When two parties pursue win-wins and build mutual trust, are they doing so in a way which creates a win and builds trust for the third party at the same time? Or are they simply pushing the problems – and the mistrust – further down the line on to this third party? Building vigorous, healthy networks of trust is a different kettle of fish to ‘you scratch my back and I’ll scratch yours’ win-win conspiracies. It requires a Map of all the key relationships plus careful consideration of knock-on consequences. It requires a different perspective.

These three simple, basic steps do not happen automatically. They need to be worked at. The territory needs to be deliberately Mapped and explored. What’s more, there are obstacles in our way – mental and practical obstacles that need to be cleared. Prevailing economic theories about ‘rational economic man’ for example, deny the need to commit to win-win outcomes. Instead, they promote supposedly ‘rational’ (i.e. narrowly selfish behaviours) which actively undermine trust The same theories insist that the only valid measure of human benefit is money, thereby excluding from consideration many of the biggest opportunities for improvement. Meanwhile many vested interests do not want to extend the circle of trust to third parties and complete networks because their positions of power depend on their ability to take advantage of the weaknesses of these third parties. That’s another job for Mapping: helping to identify and mount such obstacles.
The potential benefits of doing so are unthinkably huge. They start with a simple negative: the relief that comes from when you stop banging your head against a brick wall. Mistrust breeds wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred engender anger and hatred. Simply easing or stopping the terrible waste of mistrust would transform prospects for many millions of people. We desperately need to find ways of doing this. Then there are the positive benefits. Understanding the real nature of human wealth – all those dimensions of purpose, ‘politics’ and emotion as well as money and material comfort – means we can start being human again; human in the way we think, and act. What’s more, many of these intangible benefits won’t cost a penny. They’re there for the taking, if only we puts our minds to it.
But there’s more, because trust is also an economic superpower in its own right. In the pages that follow we will show conclusively that material and financial riches are also dependent on trust. In fact, we will argue the case for going one step further. We will say that material and financial riches are a by-product of trust: the visible fruits of invisible, intangible human exchange. Once you understand that sustainable cash flows are a by-product of sustainable trust flows, your understanding of what makes a successful business is transformed.
Separately, each of these three fruits – reducing the waste of conflict, unleashing the potential intrinsic benefits of human exchange, and energising the sustainable creation of material wealth – are massive in their own right. Put them together and they represent a vast new continent of opportunity.
As we said, this book is addressed to entrepreneurs and system  innovation revolutionaries. Wherever you happen to be, whatever the change you want to make is, the principles explored in this book apply. The wish to change and the will to change are not the same as being able to change successfully. For that you need to understand your territory. You will need new Maps
joyofeconomics.jpg

Powered by Register.com