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Today's Meeting with Muhammad Yunus

Thursday, 8 January, 2009 7:57 PM
From:
washington DC bureau of worldcitizen.tv 301 881 1655
"Mostofa Zaman, London" "rachel" "Alexis" "Peter R, "Peter B,  kevin, Modjtaba, Lamiya, Nick , Tony, Kazi 
Bcc: Collaboration London "sofia mitchell mamading ,"mapmaker" <>, "Tim K"  Alan  , Robert Q ;The Economist's Rupert , John, Matthew, Emma, Daniel; Micro's Sam 
Message contains attachments
Dear Mostofa
I have tried to assemble a contribution from father below. He's very happy if people edit out anything that doesn't fit. Whatever makes for a booklet that feels OK to Dr Yunus. 
 Is someone like Khalid Shams there to help you finally put the conributions together? The Great Advocacy is a lovely type of book.  
I am still wondering about title such as
====================================== 
Innovating Collaboration - 2009 Year of Yes We Can
-A Future Capitalism Fieldbook with Muhammad Yunus, End Poverty Networkers and Friends of Microcredit
===============================================

Three entries from Journal of Norman Macrae: Diary of a Microeconomist 1943-2009

Entry 1 - After Royal Automobile Club lunch on Future Capitalism with Dr Yunus

(St James’ London 2008, Feb15)

The Importance of Muhammad Yunus

The Nobel Peace Prize for 2006 was controversially awarded in Oslo to a "banker for the poor" in once basket case Bangladesh. Since the microcredit system pioneered by this Doctor Muhammad Yunus really has raised record millions of Bangladeshi women from the world’s direst poverty, Yunus was greeted on his recent visit to London largely by the misunderstanding Left. But as an octogenarian economist, I also had lunch with him and thrill fully to his stated aim to "harness the powers of the free market to solve the problems of poverty", and his brave belief that he can "do exactly that". This apparent appearance of a viable system of banking for the poor has important implications. We had better start by examining how microcredit almost accidentally came about. 

START IN A STARVING VILLAGE

During Bangladeshi’s terrible famine year of 1974, Dr Yunus (who had attained his doctorate in economics in a fairly free market American university) was back at his 1940 birthplace of Chittagong, Professor of Economics at the university there. He took a field party of his students to one of the famine threatened villages. They analysed that all 42 of the village’s small businesses (tiny farm plots and handcrafts) were poverty-trapped by moneylenders.  To be productively free, they needed to borrow a ridiculously tiny total of $27 on reasonable terms.

First thought was to give the $27 as charity. But Yunus reflected: a social business dollar that needed to be entrepreneurially paid back from careful use in an income generating activity can be much more effective than a charity dollar which might be used only once and frittered away. All of those first 42 loans were fully repaid, and lent back, and after 9 years further experiments Yunus in 1983 founded his Grameen (which means Village) Bank. Its priority was to make loans that were desperately needed by the poor instead of the usual banking priority to make loans to the rich who could provide collateral against what they happened to want to borrow.

In the next 24 years, Grameen provided $6 billion of loans to poor people with an astonishing 99% repayment rate. In 2007, it had seven million borrowing customers, 97% of them women (who tend to be the poorer sex in rural Islamic societies) in 73000 villages of Bangladesh. Microcredit banking networks have now reached 80% of Bangladeshi’s poorest rural families and most of Grameen’s own borrowers have risen above the absolute poverty line.

When a Grameen Bank manager goes to a new village, he has entrepreneurially to search for poor but viable borrowers. He earns a star if he achieves 100% repayment of loans, and another star if he attains achievement of the 16 guarantees that all customers are asked to pledge, ranging from intensive vegetable growing through attendance of all children at school, to abolition of dowries. A branch with five stars would often transfer to ownership by the poor women themselves. A branch with no stars would be in danger of closing, so borrowers tend to rally round with suggestions, such as which unreliable repayers to exclude.

As early as 1996, a breakthrough income generator was the franchise of telephone ladies. They borrowed enough to buy a cheap mobile phone from a Grameen subsidiary. They would draw fees for phoning to see if more profitable prices for crops were available in a neighbouring village, and from anybody who wanted to hire the phone to contact the outside world. This is a job that could only become important in a microcredit setting; the owner of a mobile phone in richer suburbia would not find many customers to hire her set. The apparently small change of the mobile telephone lady has compounded the most extraordinary end digital-divides consequence. Today Bangladesh is at the epicentre of mobile partnerships, one of which is cheerfully known as http://bankabillion.org

Children have always been at the core of Yunus visions of sustainability investment. So it was fitting that the innovation strategy of Future Capitalism began with a co-brand designed to improve the nutrition of poor children in the villages of Bangladesh. This social business was formed with the large French food multinational called Danone. Grameen-Danone test marketed to find what sorts of fortified yogurt Bangladeshi children would like. Although Danone at first wanted large plants with refrigerated systems, Grameen won the debate to make then small plants who bought local milk and very cheap local distributors who knew which families had children who might buy the cheap yogurt fresh. Danone had to agree not to pay any dividend from the sales of the yogurt in Bangladesh so as to keep the price cheap at a few US cents per cup, but its $1 million investment remains returnable, it has learnt a lot about sales of a new product in poor countries, and immense goodwill is multiplying round Danone branding as the lead global corporate benchmark of Future Capitalism

THE FUTURE

Future Capitalism partnering ( http://futurecapitalism.com ) is a leading idea for networked economies whose time has come. Yet my view is that Grameen will soon be seen as central to an even more critical free market choice : what future of banking will people everywhere want? In this 2008, conventional bankers to the rich have trotted in panic behind the American giants who grossly mislent on subprime mortgages, and then sold these loans on in "securitised", and exploding and even "derivitavised" packages to weaker funds and banks who have frantically tried to disguise from their shareholders and from themselves how unmarketable and worthless some of these assets are. If all bank statements in early 2008 had been utterly and appallingly honest, runs by depositors out of them could already have accelerated out of control. Such banking crises are likely to recur before and after next January when a new American president takes office. Across the Atlantic, Britons should remember that our prime minister in 1929 was our last previous dire right wing Labour Scot, and that he had to coalesce in 1931 with a Baldwin who was as deaf as today’s Cameron to why it is better to widen budget deficits in a slump.

A lesson in how to run village businesses and not to handle bank crises comes also from Japan. When I wrote my first book on Japan’s economy nearly 50 years ago, Japan had about two dozen lightly taxed exporting multinationals who bought their components marvelously cheaply. The car factories bought their ball bearings from tiny village firms, and the banks attached to Toyota etc kept on lending even when some peasant’s first bearings did not past muster but gradually propelled him to work with or under a brighter neighbouring peasant whose products did. That seemed inefficient to American experts and in the early 1960’s I had a translated debate on Tokyo television with an American who said that such slack banking would ruin the country. I rejoiced as Japan then quintupled its living standards in the next twenty years and its banks became temporarily the most powerful and prosperous in the world. The crash came when in the late 1980s American business schools convinced Japanese factories that components must be bought just-in-time. The big banks turned to financing suppliers who could do this (which were not those striving to be cheapest). Banks lent mainly to new firms who could provide collateral which meant to richer ones. Once they were lending mainly to the rich they blew up such a bubble that the nearest golf course to Tokyo was said to have a greater land value than the whole state of California. When this bubble burst, all the banks had bad debts, which the government helped them to hide so Japanese living standards stop rising fast since circa 1989. This is the threat to the whole rich world today.

Entry 2 - Published in The 2024 Report – a concise Future History, 1984 - by Norman & Chris Macrae

The View from 1984 on whether going global and practicing economics will systemise sustainability networks, or not?

By 2005, the gap in income and expectations between the rich and poor nations was recognised to be man's most dangerous problem. Internet linked television channels in sixty-eight countries invited their viewers to participate in a computerised conference about it, in the form of a series of weekly programmes. Recommendations tapped in by viewers were tried out on a computer model of the world economy. If recommendations were shown by the model to be likely to make the world economic situation worse, they were to be discarded. If recommendations were reported by the model to make the economic situation in poor countries better, they were retained for 'ongoing computer analysis' in the next programme.

In 2024, it will then be easy to see this as a forerunner of the TeleComputing (TC) conferences which play so large a part in our lives today, both as pastime and principal innovative device in business. But the truth of the 2005-2010 breakthrough tends to irk the highbrow. It succeeded because it was initially amplified by a rather downmarket television reality programme. About 400 million people watched the first programme, and 3 million individuals or groups tapped in suggestions. Around 99 per cent of these were rejected by the computer as likely to increase the unhappiness of mankind. It became known that the rejects included suggestions submitted by the World Council of Churches and by many other pressure groups. This still left 31,000 suggestions that were accepted by the computer as worthy of ongoing analysis. As these were honed, and details were added to the most interesting, an exciting consensus began to emerge. Later programmes were watched by nearly a billion people as it became recognised that something important was being born.

These audiences were swollen by successful telegimmicks. The presenter of the first part of the first programme was a roly-poly professor who was that year's Nobel laureate in economics, and who proved a natural television personality. He explained that economists now agreed that aid programmes could sometimes help poor countries, but sometimes most definitely made their circumstances worse. When Mexico was inflating at over 80 per cent a year in the early 1980s , the inflow to it of huge loanable funds made its inflation even faster and its crash more certain. The professor set Mexico's 1979-1981 economy on the model, pumped in the loaned funds and showed how all the indicators ( higher inflation, lower real gross domestic product and so on) then flashed red, signaling an economy getting worse, rather than green, signaling an economy getting better. ..The professor then put the model back to mirror the contemporary world of 2005, and played into it various nostrums that had been recommended by politicians of left, right and centre, but mostly left. The dials generally flashed red. Then the professor provided another set of recommendations, and asked viewers who wished to play to tap in their own guesses on the consequent movement of key economics variables in the model. Those who got their guesses right to within a set error were told they had qualified for a second round of a knock-out economic guesstimators' world championship. Knockout competitions of this sort continued for viewers throughout the series of programmes.

In the second part of that first programme, the presenters dared to introduce two political decisions into the game. They said that government-to-government aid programmes had been particularly popular among politicians during the age of over-government, but there was growing agreement that government-to-government aid was the worst method of hand-out. The excessive role played by governments in poor countries was one of the barriers to their economic advance, and a main destroyer of their people's freedom. Could anyone have thought it would be wise to give aid to President Mbogo?

In consequence, the most successful economic aid programmes had been those operated through the International Monetary Fund, which imposed conditions on how borrowing governments should operate. The professor showed that IMF-monitored operations in most years had brought more green flashes from the model than red. But this involved IMF officials - often from the rich countries - in telling governments of poor countries what to do; and one of the objectives of this town meeting of the world was to diminish such embarrassments.

The first questions to be asked in the next few programmes, said the compilers, were 1) which countries should qualify for aid? ; and having decided that, 2) up to what limits and conditions? ; and 3) through what mechanisms? They promised that later programmes after the first half-dozen would examine how any scheme could be used to diminish the power of governments and increase the power of free markets and free people.

Entry 3 - View During Congress Trillion Dollar Bailout

( Wimbledon , last quarter 2008)

How to Avert A Great Depression Through the Hungry 2010s? 

Answer, By Making All Banking Very Much Cheaper

If banks in rich democracies had been truly competitive institutions, at least one of them somewhere would have seized the main opportunity created by the computer. This main opportunity was to make all deposit-banking vastly cheaper than ever before. By this cheapening it should make such banking hugely more profitable. Then further competition would search for the cheapest ways to guide all the world’s saving into the most profitable (or otherwise most desirable) forms of capital investment, thus enriching all mankind.

Instead, during 2008 the total losses of banks in rich democracies – in North America, West Europe and Japan – soared into trillions of dollars. Fearful for their solvency, these banks virtually stopped lending. The issuance of corporate bonds, commercial paper, and many other financial products largely ceased. Hedge and insurance firms also crashed. Mankind is thus threatened in the 2010s with its longest great depression since the hungry 1930s.

Why? The strange answer seems to be that other happy consequences of modern technology promised to make this cheapening even faster. Call centres in Bangalore vastly undercut the middle class salaries of Midland bank clerk who until the 1950s expensively answered clients’ questions in their branches in the City of London. Cheap mobile phones kept village ladies in once miserable Bangladesh as fully in touch with market prices as is the chief research officer of the First National Bank of Somewhere in California. His weekly salary is still 1000 times greater than the previous annual earnings of that village lady. The cost-effective way of running the old Midland or First National then seemed to be to cut its total salary cost by something like 99%. This did not please Western welfare governments, or the decent chief executives of the old Midland or First National bank.

Awaiting the sensation of a short sharp shock

From a cheap and chippy chopper on a big black block

 – WS Gilbert in The Mikado - why it is uncomfortable to work in an industry which needs 99% redundancies.

Western welfare governments have long preferred to run their banks in high cost cartels, and even invented reasons why this seems to be moral.  Their deposit-banks have usually kept in cash only 10% of the total amount deposited with them. If 11% of depositors suddenly feared that their banks might go bust, this could accelerate a run that would send them bust indeed. Governments therefore thought that depositors would be less fearful if they were assured that the banks were officially and tightly regulated. Actually, this mainly meant that the banks had to hire ever more expensive lawyers so as to escape any crippling consequences from this regulation. The attached quote shows that Samuel Pepys understood this fact of life in his Diaries of July 21, 1662.

I see it is impossible for the King to have things done so cheaply as do other men

 – Samuel Pepys on discovering an important commercial fact of life in his Diary, 21 July, 1662

The decent bosses of the deposit banks felt that the best way of avoiding sacking nine tenths of their staffs was by competing with a very different sort of financing called merchant banking whose earnings and bonuses were far more generous than those given to their own staff. These merchant banks were of peculiarly differing pedigree. In London, it was assumed that they could best be run by families like Barings who had done the job for over 200 years. In the 1990s, Barings went totally bust because one of its hired traders bet much of its money on a hunch that a bad earthquake in Japan meant that the shares of Japanese banks and insurance companies would become more profitable. In Zurich, merchant banks felt it most moral to keep the accounts of their depositors totally secret, especially if these accounts were being used to defraud their own countries’ tax authorities. In 2008 those secretive banks were then defrauded. In Wall Street, Goldman Sachs and Lehman Bros bid up their annual bonuses to millions of dollars for each partner. In 2008 even Goldman Sachs made a loss and Lehman Bros went bust.

A former chairman of the Federal Reserve argues that “fearful investors clearly require a far larger capital cushion to lend unsecured to any financial intermediary now”. He therefore thinks that taxpayers money should be ladled into them to make those investors less fearful. This seems far more likely to make depositors intermittently more terrified and cause any depression into the 2010s to linger on and on.

In the 1930s, the chief economic adviser to the government of Siam was called Prince Damrong. I try always to remember it

– quote from former director of International Monetary Fund.

One of the few big banks to make a profit in 2008 was the Grameen Bank (which means Village Bank) in that once basket-case country called Bangladesh. The sole staff in a branch serving several villages was once a woman student. It is now more usually someone who has learnt to use the computer in the right way.

How to create cost-cutting banks? Learning from Dr Yunus and those who have exponentially sustained community rising microcredit seems to be the best way forward worldwide women and USA Congressmen can get. http://www.results.org/website/article.asp?id=3709

MicroBio

As a child, Norman Macrae bumped into Peter Drucker. It was dinner time at the British Embassy in Stalin’s Moscow where Norman’s father was a consulate. Both Norman and Peter’s experiences of the 1930s determined their love of writing up for big management stories of why and how entrepreneurial systems are born micro. The teenage Norman studied economics from an Indian correspondence course whilst waiting to fly RAF planes out of Bangladesh in world war 2. He then went up to Cambridge as part of the last student generation to be lectured by Keynes. He married the daughter of the British Raj judge who was tutored for 25 years in change by Mahatama Gandhi –Kenneth Kemp went from being the Mumbai judge who imprisoned Gandhi in the 1920s to helping write up the legalese of India’s Independence in the 1940s.

Norman went on to Deputy Edit The Economist for 4 decades. He enjoyed reporting system change before it exponentially compounded - including in 1962 the exponential rise of Japan, and between 1976-1984 The Entrepreneurial Revolution trilogy. The latter provided a microeconomics map of how to transform - and sustainability invest - through the end of the Industrial era whilst cross-culturally uniting the generation destined to be worldwide. In 2009, Norman remains reasonably optimistic: Yes Human Beings Can End Poverty - if we choose to collaborate and celebrate this as our generation’s defining goal.



--- On Sun, 4/1/09, Mostofa Zaman wrote from Dhaka:
From: Mostofa Zaman
Subject: Today's Meeting with Muhammad Yunus
To: chris.macrae@yahoo.co.uk
Cc: "spencer"  peloquin@ "rachel" "Alexis "Peter R, "Peter B
Date: Sunday, 4 January, 2009, 7:30 PM

Hi Chris:
I have met Muhammad Yunus today at his office and tried to report him on what we have achieved in few months back. Yunus has read the booklet draft and he would love to edit it slightly and he asked me - it that ok to do it?  It was "YES" from me to his question.
Is the name of the book?

Micro Guide to 5 Collaborations to End Poverty and Sustain Humanity

Anyway, the one aspect I was talking with him is the contents of the booklet like
1. Forward by Yunus [ 1 page]
2. Preface by Chris [1 page]
3. A shorts induction on Grameen [2 pages]
4. 5 Collaborations [20 pages] you have provoided
5. Article on Yunus by Norman Macrae
6. List of Webs on Yunus/Grameen [ 1 page]  it will be helpful for the readers
7. List of books on Yunus/Grameen [1 page]  ditto
8. If possible, we can quote from Yunus Speeches on the 5 collaborations  [1 page]
Besides, I was speaking on Clinton Global Initiative University 2009.

Best Regards,
--------------------------
Mostofa Zaman
Dhaka

Jan 27 Update NY Collaboration Cafe youth leaders update Dr Yunus at 15 minute meeting in Manhattan

Jan 26 one of the world's poorest bank debriefs JP Morgan

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0.1  Has a continental or worldwide search solutions on job creation that can be replicated across communities been organised before this EU launch of Nov 2011?
While alumni of entrepreneurial economics have always valued job creation searches- we know of no clear evidence that this has been top of mind in the way that continental-wide government has operated since 1984 even though it was scripted by The Economist's Unacknowledged Giant as the number 1 question the first net generation would need to mediate if sustainable futures and humanity's most needed millennium goals are to be served
what's different about nov 2011 is 4 top directorates of the EU have nailed their future reputation to this search  -more

Not youth's economics of the world Not our schools of the worldYouthandYunus.comLeadersandYunus

Muhammad Yunus expresses faith in entrepreneurs at G20 summit

Posted on: November 23, 2011
Category: News

Microfinance Focus, November 4, 2011: Professor Muhammad Yunus was invited to deliver a key note speech during the G20 Young Entrepreneurs Summit held in Nice, France. Professor Yunus addressed an audience of more than 400 entrepreneurs from all G20 countries. In his speech, he shared his personal entrepreneurship experiences, his faith in young entrepreneurs to be the pillars of society and the need to include poor countries in the discussion process in making global decisions.

Professor Yunus being an entrepreneur himself started off creating the Grameen Bank that provides microfinance services to the poor who had little access to financial provisions. From that, he ventured into a wide number of social businesses such as Grameen Nursing College, Grameen Eyecare Hospitals, Grameen Shakti, etc.

He has always considered young entrepreneurs to be the most effective solution for the future. He said “In my opinion, G20 YES is a fabulous initiative, gathering so much energy and momentum from all over the world. Because of their creativity and leadership, provided that they commit to share the value they create, these 400 young entrepreneurs in this room can change the world.”

Professor Yunus is also a member of the Millennium Development Goals (MDGs) Advocacy Group, advising the Secretary General of the United Nations. Hence, he believes that the next generation of youths should be handed over the process of the MDGs as soon as possible. He believes that entrepreneurs will have a key role to play in fulfilling the MDGs, if they are committed to the social value created by their companies, and social business can be part of the solutions.

In his speech, he added that the G20 needed to broaden its scope to deal with the current world crisis. It can no longer remain a political forum with economic agendas. The G20 needs to create a social agenda as well. Professor Yunus proposes that ‘social business’ should be brought to the agenda of G20, as one of the concrete and effective solutions to be considered for immediate implementation so as to guide capitalistic investment towards social value and jobs creation, rather than sheer profit maximization strategies. A social business is a cause-driven business where profits stay within the company for its sustainability.

Lastly, Professor Yunus concluded that the G20 should be expanded into the G25, where poor countries from each continent should be included in the global agenda which they are part of. He added that “Their problems are inter-related with others, and their proposals of solutions should be considered by the most economically advanced countries in making global decisions. A G25 would be a big step toward ensuring that global social issues are raised, and MDGs implementation is fully shared on the global agenda. And finally, because fighting poverty together is the only way to bring long lasting peace in this world.”

Source: http://www.microfinancefocus.com/muhammad-yunus-expresses-faith-entrepreneurs-g20-summit

inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane suite 404, North Bethesda, MD 20852 USA - skype chrismacraedc
 Mapping is a process of discovery. Crucially maps are only as usable as updating correctness of bottom up information. Think of your own use of a map. You look for the "you are here arrow". You want to be directed to somewhere/someone you dont know how to get to; you want your return vist to be safe as well as a value multiplying win-win.
Does anyone remember the simplest findings of einstein and jon von neumann. Einstein proved that to innovate more value you need to go more micro in what you model; von neumann showed that there is more value to be networked by interfacing safe flows across systems instead of ruling over separation of boundaries. There isnt a single global metrics profession that gets these mathematical -and natural - principles right. Unless we change this global markets will cycle through ever greater collapse and more and more communities will lose sustainability. Mapmaking is that critical an idea to what the net genration will achieve in 2010s; but its also one that children from primary age up can action learn. Its simple. Its just that it works the other way round from top-down people's fatal conceit.
It explores how to make the invisible principles and practices of real wealth creation visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that build ‘system integrity’
Trust-flow is the unseen wealth to invest sustainability in. Tranpsarently mapped it develops a goodwill gravity  tyhat invites with roleplayer in a community to multiply goodwill while sustaining their own cashflow.. Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse – probably just as economically and socially important as oil.
The point is, there are specific things you need to do to get trust flowing, just as there are specific things you need to do to get oil flowing. And like oil trust has a dark side. Right now, the world is awash with the carbon emissions which threaten the stability and sustainability of its ecosystems. Right now, the world is also awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be that our ability to tackle the one issue – the threat of environmental catastrophe – depends on our ability to tackle the other issue: how to generate, deepen, extend and sustain trust.>br>But what is the best way of doing this? One thing is for sure. You don’t build and sustain trust via some sentimental exercise of goodwill to all and sundry. There are three very simple principles at the heart of effective trust generation. 
First, trust is generated via win-win relationships. It’s virtually impossible to generate or sustain trust without mutual benefit for those involved. But beneficial outcomes are not enough in themselves. For trust to be built and sustained, both sides need to signal a demonstrable commitment to finding win-win ways forward. Such a  commitment may require real changes to what we say and do. Second, real ‘win-wins’ are hardly ever purely financial or material. You don’t build trust simply by walking away with more cash in your pocket. Trust works at all the dimensions and levels of human exchange. Yes, it’s about financial and material rewards. But it’s also about purpose (what people want to achieve). It’s about politics with a small ‘p’: the use and abuse of power, the crafting and application of rules of fair play. And it’s about emotions: the sometimes overwhelmingly strong emotions, both positive and negative, that are generated when people deal with other peopleWhat’s constitutes a ‘win’ – a sense of real improvement – is therefore highly specific. It depends absolutely on the details of who the parties are, what they are trying to achieve, in what context. Building trus, therefore involves discovering these specifics. Just as oil doesn’t flow out of the ground, get refined and pump its way into motor vehicles automatically and without effort, so identifying and doing what is necessary to get trust flowing requires dedicated, skilled effort. It requires a disciplined, structured process, not a vague sentiment.

3) Third, even if we do steps 1) and 2) there’s still a good chance it won’t succeed. Why? Because it ignores an invisible third factor. In the real world, purely two way bilateral relationships don’t exist. There is always a third party whose interests or outcomes are affected by what the other two parties do but who is not a party to the contract. The environment is a case in point. Producers and consumers may both benefit from buying and selling to each other – but what happens if, in doing so, they destroy the environment they both depend on?

This raises a hugely important question. When two parties pursue win-wins and build mutual trust, are they doing so in a way which creates a win and builds trust for the third party at the same time? Or are they simply pushing the problems – and the mistrust – further down the line on to this third party? Building vigorous, healthy networks of trust is a different kettle of fish to ‘you scratch my back and I’ll scratch yours’ win-win conspiracies. It requires a Map of all the key relationships plus careful consideration of knock-on consequences. It requires a different perspective.

These three simple, basic steps do not happen automatically. They need to be worked at. The territory needs to be deliberately Mapped and explored. What’s more, there are obstacles in our way – mental and practical obstacles that need to be cleared. Prevailing economic theories about ‘rational economic man’ for example, deny the need to commit to win-win outcomes. Instead, they promote supposedly ‘rational’ (i.e. narrowly selfish behaviours) which actively undermine trust The same theories insist that the only valid measure of human benefit is money, thereby excluding from consideration many of the biggest opportunities for improvement. Meanwhile many vested interests do not want to extend the circle of trust to third parties and complete networks because their positions of power depend on their ability to take advantage of the weaknesses of these third parties. That’s another job for Mapping: helping to identify and mount such obstacles.
The potential benefits of doing so are unthinkably huge. They start with a simple negative: the relief that comes from when you stop banging your head against a brick wall. Mistrust breeds wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred engender anger and hatred. Simply easing or stopping the terrible waste of mistrust would transform prospects for many millions of people. We desperately need to find ways of doing this. Then there are the positive benefits. Understanding the real nature of human wealth – all those dimensions of purpose, ‘politics’ and emotion as well as money and material comfort – means we can start being human again; human in the way we think, and act. What’s more, many of these intangible benefits won’t cost a penny. They’re there for the taking, if only we puts our minds to it.
But there’s more, because trust is also an economic superpower in its own right. In the pages that follow we will show conclusively that material and financial riches are also dependent on trust. In fact, we will argue the case for going one step further. We will say that material and financial riches are a by-product of trust: the visible fruits of invisible, intangible human exchange. Once you understand that sustainable cash flows are a by-product of sustainable trust flows, your understanding of what makes a successful business is transformed.
Separately, each of these three fruits – reducing the waste of conflict, unleashing the potential intrinsic benefits of human exchange, and energising the sustainable creation of material wealth – are massive in their own right. Put them together and they represent a vast new continent of opportunity.
As we said, this book is addressed to entrepreneurs and system  innovation revolutionaries. Wherever you happen to be, whatever the change you want to make is, the principles explored in this book apply. The wish to change and the will to change are not the same as being able to change successfully. For that you need to understand your territory. You will need new Maps
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