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For 3 years now I have heard dr yunus invite students to 
1 form social action clubs - typically a year long team of 3 that sustain teamwork on an action and shares diary of such experience with other social action groups - what use is facebook if not this

2 social business clubs - sometimes this is the new name for 1 ; in other cases this is like a microcredit student club but on social business generally

3 prizes for students who strengthen the culture for 1 and 2

4 building of the belief that the purpose of any university with a future for up to half of all participants is to be their own job creation space as microentrepreneurs in the 21st C where formal jobs wont be waiting for most young people 

5 understanding that this is the last decade where youth and sustainable societies take back all the new technology to create more jobs than old powers use new tech to destroy jobs 

(with the possible exception of paris, I know of no NW capital where supporting structure for this exists)

I believe it is absolutely essential that glasgow sets up a panel by early august which students 2010/11 can refer to when they hear bout the above ideas but need some "do-next" structure, cases examples or  moral support of practical kind; if glasgow has an example friends and I have  one off opportunity to get DC to do likewise; I think friends in paris have  one off opportunity to do so too which is important since the paris-glasgow axis is histrorically where microeconomics and free markets were born. If we can get these 3 city panels out there as known to exist we have chances of other cities including london, joburg-nairobi, san francisco, a spanish city doing likewise in time for 010/011 student waves

who should be in such a  panel: my guess is a member of staff from any university in that city whose principal is interested in social business; one or 2 senior students if there are any that have already hosted  microcredit or other relevant clubs;representatives of  social business prctitioners or opinion leaders if the city has any; any issue leadership the city is strong in - eg health in glasgow; energy in london what with ashden awards ofr Lord sainsbury's eldest daughter 

zasheem do you see glasgow as being able to mobilise this in time?
.

Foundations set by Norman Macrae 1923-2010
Over 60 years Norman progressed the microeconmics tradition of economics that sustains people and healthy societies as an alumni of Adam Smith and James Wilson's Economist which he worked at for 40 years. http://www.worldeconomist.net http://globalassembly.tv http://normanmacrae2010.blogspot.com
His family and friends are delighted to be a main sponsor of the Glasgow Dr Yunus Interdependence weekend of festivities July3-5 2010 whose events and news  include:
Latest Glasgow Interdependence weekend July 3-5 headlines from Scotland & Dr Yunus 70th birthday wishmaking:    Scottish Government: Financial Services Advisory Board Publishes ...eGov monitor - 3 days agoWe welcome the proposal to set up Grameen Bank in Glasgow and will be involved with the planning day led by Muhammad Yunus on July 5. ... Lords debate Social PolicyDeHavilland (press release) (subscription) - Jun 17, 2010 ..
... Muhammad Yunus, to Scotland, to work with him on his ideas about microfinancing, establishing a community bank-a Grameen bank-and offering small loans ...In 1810, a Scottish minister helped to revolutionise people's ...Herald Scotland - Michael Moss - Jun 5, 2010
On Wednesday, the Church of Scotland and Edinburgh University host a .... Throughout the world, institutions like the Bangladesh-based Grameen Bank often ...UN taps 'superheroes' to spur anti-poverty driveBusinessWorld Online - 2 days ago
 http://www.gla.ac.uk/news/headline_152205_en.html 

Glasgow welcomes Nobel Laureate Professor Muhammad Yunus

Issued: Wed, 16 Jun 2010 16:07:00 BST

World-renowned Bangladeshi economist and Nobel Peace Laureate, Professor Muhammad Yunus, founder of the Grameen Bank will be visiting the University of Glasgow on Sunday 4 July.

Professor Yunus will be delivering the keynote lecture entitled: 'Tackling Poverty for a Fairer World' at a conference organised by The Centre for Development and the University of Glasgow.

Pioneering the concept of microfinance through his Grameen 'Village' Projects, which offer small loans at low interest rates to entrepreneurs too poor to qualify for traditional bank loans, Professor Yunus has helped to transform the lives of millions of people not only in Bangladesh but in 40 other countries around the world.

As well as giving the keynote address Professor Yunus will participate in the following conference sessions:

• Fairer Banking and Credit: Search for Sustainable Community Banking for Scotland
• Community Initiatives to Tackle Poverty and Income Inequality in Scotland
• Diverse Experiences and Challenges Facing Grameen-Type Poverty Alleviation Programmes Worldwide
• Bottom-up approach – Microfinance and Social Business – furthering multiplier effect as new dimension of economic development

The conference will be held from 1pm - 5.30pm on 4 July in the Sir Charles Wilson Lecture Theatre.

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0.1  Has a continental or worldwide search solutions on job creation that can be replicated across communities been organised before this EU launch of Nov 2011?
While alumni of entrepreneurial economics have always valued job creation searches- we know of no clear evidence that this has been top of mind in the way that continental-wide government has operated since 1984 even though it was scripted by The Economist's Unacknowledged Giant as the number 1 question the first net generation would need to mediate if sustainable futures and humanity's most needed millennium goals are to be served
what's different about nov 2011 is 4 top directorates of the EU have nailed their future reputation to this search  -more

Not youth's economics of the world Not our schools of the worldYouthandYunus.comLeadersandYunus

Muhammad Yunus expresses faith in entrepreneurs at G20 summit

Posted on: November 23, 2011
Category: News

Microfinance Focus, November 4, 2011: Professor Muhammad Yunus was invited to deliver a key note speech during the G20 Young Entrepreneurs Summit held in Nice, France. Professor Yunus addressed an audience of more than 400 entrepreneurs from all G20 countries. In his speech, he shared his personal entrepreneurship experiences, his faith in young entrepreneurs to be the pillars of society and the need to include poor countries in the discussion process in making global decisions.

Professor Yunus being an entrepreneur himself started off creating the Grameen Bank that provides microfinance services to the poor who had little access to financial provisions. From that, he ventured into a wide number of social businesses such as Grameen Nursing College, Grameen Eyecare Hospitals, Grameen Shakti, etc.

He has always considered young entrepreneurs to be the most effective solution for the future. He said “In my opinion, G20 YES is a fabulous initiative, gathering so much energy and momentum from all over the world. Because of their creativity and leadership, provided that they commit to share the value they create, these 400 young entrepreneurs in this room can change the world.”

Professor Yunus is also a member of the Millennium Development Goals (MDGs) Advocacy Group, advising the Secretary General of the United Nations. Hence, he believes that the next generation of youths should be handed over the process of the MDGs as soon as possible. He believes that entrepreneurs will have a key role to play in fulfilling the MDGs, if they are committed to the social value created by their companies, and social business can be part of the solutions.

In his speech, he added that the G20 needed to broaden its scope to deal with the current world crisis. It can no longer remain a political forum with economic agendas. The G20 needs to create a social agenda as well. Professor Yunus proposes that ‘social business’ should be brought to the agenda of G20, as one of the concrete and effective solutions to be considered for immediate implementation so as to guide capitalistic investment towards social value and jobs creation, rather than sheer profit maximization strategies. A social business is a cause-driven business where profits stay within the company for its sustainability.

Lastly, Professor Yunus concluded that the G20 should be expanded into the G25, where poor countries from each continent should be included in the global agenda which they are part of. He added that “Their problems are inter-related with others, and their proposals of solutions should be considered by the most economically advanced countries in making global decisions. A G25 would be a big step toward ensuring that global social issues are raised, and MDGs implementation is fully shared on the global agenda. And finally, because fighting poverty together is the only way to bring long lasting peace in this world.”

Source: http://www.microfinancefocus.com/muhammad-yunus-expresses-faith-entrepreneurs-g20-summit

inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane suite 404, North Bethesda, MD 20852 USA - skype chrismacraedc
 Mapping is a process of discovery. Crucially maps are only as usable as updating correctness of bottom up information. Think of your own use of a map. You look for the "you are here arrow". You want to be directed to somewhere/someone you dont know how to get to; you want your return vist to be safe as well as a value multiplying win-win.
Does anyone remember the simplest findings of einstein and jon von neumann. Einstein proved that to innovate more value you need to go more micro in what you model; von neumann showed that there is more value to be networked by interfacing safe flows across systems instead of ruling over separation of boundaries. There isnt a single global metrics profession that gets these mathematical -and natural - principles right. Unless we change this global markets will cycle through ever greater collapse and more and more communities will lose sustainability. Mapmaking is that critical an idea to what the net genration will achieve in 2010s; but its also one that children from primary age up can action learn. Its simple. Its just that it works the other way round from top-down people's fatal conceit.
It explores how to make the invisible principles and practices of real wealth creation visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that build ‘system integrity’
Trust-flow is the unseen wealth to invest sustainability in. Tranpsarently mapped it develops a goodwill gravity  tyhat invites with roleplayer in a community to multiply goodwill while sustaining their own cashflow.. Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse – probably just as economically and socially important as oil.
The point is, there are specific things you need to do to get trust flowing, just as there are specific things you need to do to get oil flowing. And like oil trust has a dark side. Right now, the world is awash with the carbon emissions which threaten the stability and sustainability of its ecosystems. Right now, the world is also awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be that our ability to tackle the one issue – the threat of environmental catastrophe – depends on our ability to tackle the other issue: how to generate, deepen, extend and sustain trust.>br>But what is the best way of doing this? One thing is for sure. You don’t build and sustain trust via some sentimental exercise of goodwill to all and sundry. There are three very simple principles at the heart of effective trust generation. 
First, trust is generated via win-win relationships. It’s virtually impossible to generate or sustain trust without mutual benefit for those involved. But beneficial outcomes are not enough in themselves. For trust to be built and sustained, both sides need to signal a demonstrable commitment to finding win-win ways forward. Such a  commitment may require real changes to what we say and do. Second, real ‘win-wins’ are hardly ever purely financial or material. You don’t build trust simply by walking away with more cash in your pocket. Trust works at all the dimensions and levels of human exchange. Yes, it’s about financial and material rewards. But it’s also about purpose (what people want to achieve). It’s about politics with a small ‘p’: the use and abuse of power, the crafting and application of rules of fair play. And it’s about emotions: the sometimes overwhelmingly strong emotions, both positive and negative, that are generated when people deal with other peopleWhat’s constitutes a ‘win’ – a sense of real improvement – is therefore highly specific. It depends absolutely on the details of who the parties are, what they are trying to achieve, in what context. Building trus, therefore involves discovering these specifics. Just as oil doesn’t flow out of the ground, get refined and pump its way into motor vehicles automatically and without effort, so identifying and doing what is necessary to get trust flowing requires dedicated, skilled effort. It requires a disciplined, structured process, not a vague sentiment.

3) Third, even if we do steps 1) and 2) there’s still a good chance it won’t succeed. Why? Because it ignores an invisible third factor. In the real world, purely two way bilateral relationships don’t exist. There is always a third party whose interests or outcomes are affected by what the other two parties do but who is not a party to the contract. The environment is a case in point. Producers and consumers may both benefit from buying and selling to each other – but what happens if, in doing so, they destroy the environment they both depend on?

This raises a hugely important question. When two parties pursue win-wins and build mutual trust, are they doing so in a way which creates a win and builds trust for the third party at the same time? Or are they simply pushing the problems – and the mistrust – further down the line on to this third party? Building vigorous, healthy networks of trust is a different kettle of fish to ‘you scratch my back and I’ll scratch yours’ win-win conspiracies. It requires a Map of all the key relationships plus careful consideration of knock-on consequences. It requires a different perspective.

These three simple, basic steps do not happen automatically. They need to be worked at. The territory needs to be deliberately Mapped and explored. What’s more, there are obstacles in our way – mental and practical obstacles that need to be cleared. Prevailing economic theories about ‘rational economic man’ for example, deny the need to commit to win-win outcomes. Instead, they promote supposedly ‘rational’ (i.e. narrowly selfish behaviours) which actively undermine trust The same theories insist that the only valid measure of human benefit is money, thereby excluding from consideration many of the biggest opportunities for improvement. Meanwhile many vested interests do not want to extend the circle of trust to third parties and complete networks because their positions of power depend on their ability to take advantage of the weaknesses of these third parties. That’s another job for Mapping: helping to identify and mount such obstacles.
The potential benefits of doing so are unthinkably huge. They start with a simple negative: the relief that comes from when you stop banging your head against a brick wall. Mistrust breeds wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred engender anger and hatred. Simply easing or stopping the terrible waste of mistrust would transform prospects for many millions of people. We desperately need to find ways of doing this. Then there are the positive benefits. Understanding the real nature of human wealth – all those dimensions of purpose, ‘politics’ and emotion as well as money and material comfort – means we can start being human again; human in the way we think, and act. What’s more, many of these intangible benefits won’t cost a penny. They’re there for the taking, if only we puts our minds to it.
But there’s more, because trust is also an economic superpower in its own right. In the pages that follow we will show conclusively that material and financial riches are also dependent on trust. In fact, we will argue the case for going one step further. We will say that material and financial riches are a by-product of trust: the visible fruits of invisible, intangible human exchange. Once you understand that sustainable cash flows are a by-product of sustainable trust flows, your understanding of what makes a successful business is transformed.
Separately, each of these three fruits – reducing the waste of conflict, unleashing the potential intrinsic benefits of human exchange, and energising the sustainable creation of material wealth – are massive in their own right. Put them together and they represent a vast new continent of opportunity.
As we said, this book is addressed to entrepreneurs and system  innovation revolutionaries. Wherever you happen to be, whatever the change you want to make is, the principles explored in this book apply. The wish to change and the will to change are not the same as being able to change successfully. For that you need to understand your territory. You will need new Maps
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