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inquiries chris macrae info @worldcitizen.tv us tel 301 881 1655 ; us office 5801 nicholson lane suite 404, North Bethesda,
MD 20852 USA - uk 80 queens road, suite 30, wimbledon, london sw19 8lb
Mapping is a process of discovery. It explores how to make the invisible principles and practices of
real wealth creation visible, and therefore useable. Our planet needs case studies underline the search for new win-wins that
build ‘system integrity’
Trust-flow is the unseen wealth to invest sustainability in. Tranpsaremtly
mapped it develops a goodwill gravity tyhat invites with roleplayer in a community to multiply goodwill while sustaining
their own cashflow.. Trust is not some vague, mushy, abstract warm-hearted sentiment. It is an economic powerhouse –
probably just as economically and socially important as oil.
The point is, there are specific things you need to do
to get trust flowing, just as there are specific things you need to do to get oil flowing. And like oil trust has a dark side.
Right now, the world is awash with the carbon emissions which threaten the stability and sustainability of its ecosystems.
Right now, the world is also awash with the ‘carbon emission’ of trust – mistrust. Indeed it may well be
that our ability to tackle the one issue – the threat of environmental catastrophe – depends on our ability to
tackle the other issue: how to generate, deepen, extend and sustain trust.>br>But what is the best way of doing this?
One thing is for sure. You don’t build and sustain trust via some sentimental exercise of goodwill to all and sundry.
There are three very simple principles at the heart of effective trust generation.
First, trust is generated via
win-win relationships. It’s virtually impossible to generate or sustain trust without mutual benefit for those involved.
But beneficial outcomes are not enough in themselves. For trust to be built and sustained, both sides need to signal a demonstrable
commitment to finding win-win ways forward. Such a commitment may require real changes to what we say and
do. Second, real ‘win-wins’ are hardly ever purely financial or material. You don’t build trust simply by
walking away with more cash in your pocket. Trust works at all the dimensions and levels of human exchange. Yes, it’s
about financial and material rewards. But it’s also about purpose (what people want to achieve). It’s about politics
with a small ‘p’: the use and abuse of power, the crafting and application of rules of fair play. And it’s
about emotions: the sometimes overwhelmingly strong emotions, both positive and negative, that are generated when people deal
with other peopleWhat’s constitutes a ‘win’ – a sense of real improvement – is therefore highly
specific. It depends absolutely on the details of who the parties are, what they are trying to achieve, in what context. Building
trus, therefore involves discovering these specifics. Just as oil doesn’t flow out of the ground, get refined and pump
its way into motor vehicles automatically and without effort, so identifying and doing what is necessary to get trust flowing
requires dedicated, skilled effort. It requires a disciplined, structured process, not a vague sentiment.
3) Third,
even if we do steps 1) and 2) there’s still a good chance it won’t succeed. Why? Because it ignores an invisible
third factor. In the real world, purely two way bilateral relationships don’t exist. There is always a third party whose
interests or outcomes are affected by what the other two parties do but who is not a party to the contract. The environment
is a case in point. Producers and consumers may both benefit from buying and selling to each other – but what happens
if, in doing so, they destroy the environment they both depend on?
This raises a hugely important question. When
two parties pursue win-wins and build mutual trust, are they doing so in a way which creates a win and builds trust for the
third party at the same time? Or are they simply pushing the problems – and the mistrust – further down the line
on to this third party? Building vigorous, healthy networks of trust is a different kettle of fish to ‘you
scratch my back and I’ll scratch yours’ win-win conspiracies. It requires a Map of all the key relationships plus
careful consideration of knock-on consequences. It requires a different perspective.
These three simple, basic
steps do not happen automatically. They need to be worked at. The territory needs to be deliberately Mapped and explored.
What’s more, there are obstacles in our way – mental and practical obstacles that need to be cleared. Prevailing
economic theories about ‘rational economic man’ for example, deny the need to commit to win-win outcomes. Instead,
they promote supposedly ‘rational’ (i.e. narrowly selfish behaviours) which actively undermine trust The same
theories insist that the only valid measure of human benefit is money, thereby excluding from consideration many of the biggest
opportunities for improvement. Meanwhile many vested interests do not want to extend the circle of trust to third parties
and complete networks because their positions of power depend on their ability to take advantage of the weaknesses of these
third parties. That’s another job for Mapping: helping to identify and mount such obstacles.
The potential benefits
of doing so are unthinkably huge. They start with a simple negative: the relief that comes from when you stop banging your
head against a brick wall. Mistrust breeds wasteful, wealth destroying conflict that tends to feed on itself. Anger and hatred
engender anger and hatred. Simply easing or stopping the terrible waste of mistrust would transform prospects for many millions
of people. We desperately need to find ways of doing this. Then there are the positive benefits. Understanding the real nature
of human wealth – all those dimensions of purpose, ‘politics’ and emotion as well as money and material
comfort – means we can start being human again; human in the way we think, and act. What’s more, many of these
intangible benefits won’t cost a penny. They’re there for the taking, if only we puts our minds to it.
But
there’s more, because trust is also an economic superpower in its own right. In the pages that follow we will show conclusively
that material and financial riches are also dependent on trust. In fact, we will argue the case for going one step further.
We will say that material and financial riches are a by-product of trust: the visible fruits of invisible, intangible human
exchange. Once you understand that sustainable cash flows are a by-product of sustainable trust flows, your understanding
of what makes a successful business is transformed.
Separately, each of these three fruits – reducing the waste
of conflict, unleashing the potential intrinsic benefits of human exchange, and energising the sustainable creation of material
wealth – are massive in their own right. Put them together and they represent a vast new continent of opportunity.
As we said, this book is addressed to entrepreneurs and system innovation revolutionaries. Wherever you happen to
be, whatever the change you want to make is, the principles explored in this book apply. The wish to change and the will to
change are not the same as being able to change successfully. For that you need to understand your territory. You will need new
Maps. 
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